Instant ice: why B2B demand surges in May and how to pre-empt peaks in demand
In the medical and sports equipment market, seasonality is a factor that is often underestimated but has a significant impact on stock management.
One of the products most prone to spikes in demand are single-use instant ice packs, an essential item for providing immediate relief from injuries in sporting, outpatient and pharmaceutical settings.
With the arrival of May, demand for cryotherapy supplies surges significantly every year, putting distributors’ forecasting capabilities to the test.
Understanding the dynamics of this trend and adopting more structured procurement strategies is therefore essential to prevent products going out of stock, leading to missed business opportunities.